A MicroISV is a lifestyle…

Ian hits the nail on the head with his post, MicroISV or Startup:

“A big part of which is which is determining your goals. Do you want to run a business with an office, a secretary, 10+ employees? If so that’s a startup. It may just be you in the beginning, but if you envision that environment as your endgame then it’s a startup. A MicroISV is a very different thing. It’s a lifestyle as much as anything else. Are you content making enough money to have a high standard of living, but not enough to have an office of employees? Would you rather run your business than be a manager in it? Are you content sacrificing a higher probability of success for a lower probability of getting rich? If so then you’re starting a MicroISV.”

Most people I have talked to about my business plans assume that my goal is to eventually grow the business to a nice office and numerous staff. They always give me puzzled looks when I explain to them that that is not my goal and I am embarking on this endeavour for both the challenges and the lifestyle.