On “The Right Idea”…

Gavin Bowman’s written a food-for-thought post about good ideas versus execution:

If I believe everything I read: ideas are cheap; it’s all about execution. Developers are sitting on dozens of great ideas for products or services, if they only had enough time and funding. It wouldn’t matter which idea they chose, as long as the execution was right.

It’s a thought-provoking post, but one simple suggestion in particular jumped out at me:

Build a website or some basic product literature. Do you still think you can build it as quickly as you thought? Do you still think you can sell it? Is it still something you want to work on?

Interesting idea! I may do just that. I don’t think I’d worry too much about final layouts or anything, but the idea of writing up at least part of a product website describing the features as I envision them may be a useful way of seeing how realistic my plan is. As well, it’ll give me something to show to people when describing my idea.